Redefining the Digital Experience for Ikeja Hotels

1. Discovery and Research:
   • Stakeholder Interviews: I conducted interviews with key stakeholders, including the marketing and management teams at Ikeja Hotels, to understand their goals, pain points, and expectations for the new digital experience.
   • User Research: I performed extensive user research to identify the needs, preferences, and behaviors of Ikeja Hotels’ target audience. This involved analyzing user feedback, conducting surveys, and reviewing website analytics to understand how users interacted with the current site.
   • Competitive Analysis: A thorough competitive analysis was conducted to identify industry best practices and digital trends in the hospitality sector. This provided insights into what competitors were doing well and areas where Ikeja Hotels could differentiate itself.
2. Strategy Development:
   • UX Strategy: Based on the research findings, I developed a UX strategy focused on simplifying the booking process, enhancing navigation, and providing a more visually appealing experience. The strategy aimed to create a seamless journey from the landing page to booking confirmation, reducing friction at every touchpoint.
   • UI Strategy: I devised a UI strategy that emphasized brand consistency, using the color palette, typography, and imagery that reflected Ikeja Hotels’ luxurious and sophisticated brand identity. The strategy also included incorporating dynamic visuals and interactive elements to enhance user engagement.
3. Wireframing and Prototyping:
   • Wireframes: I created low-fidelity wireframes to map out the structure of the new website, focusing on user flows, information hierarchy, and functionality. The wireframes were reviewed and refined based on stakeholder feedback to ensure alignment with the project goals.
   • Prototyping: High-fidelity prototypes were developed to bring the wireframes to life, showcasing the visual design elements and interactive components. The prototypes provided a realistic preview of the final product, allowing stakeholders to visualize the new digital experience.
4. UI/UX Design Implementation:
   • User Interface Design: I designed a modern and visually appealing interface that incorporated clean layouts, high-quality imagery, and intuitive navigation. The design emphasized ease of use, with clear calls-to-action (CTAs) and a streamlined booking process to guide users towards conversion.
   • Responsive Design: A mobile-first approach was adopted to ensure the website was fully responsive, providing an optimal experience across all devices. This included designing mobile-specific features, such as touch-friendly navigation and simplified forms, to enhance usability on smaller screens.
   • Interactive Elements: I integrated interactive elements, such as image sliders, dropdown menus, and hover effects, to create a more engaging experience. These elements not only enhanced the visual appeal but also helped guide users through the website more intuitively.
5. Testing and Iteration:
   • Usability Testing: The prototypes were tested with real users to gather feedback on usability, navigation, and overall experience. I conducted A/B testing to evaluate different design elements and make data-driven decisions to optimize the design.
   • Iteration: Based on the feedback, I iterated on the design to address any issues or areas for improvement. This iterative process ensured that the final design was both user-centric and aligned with Ikeja Hotels’ business objectives.
6. Launch and Optimization:
   • Launch: After finalizing the design, the new website was launched with a comprehensive digital marketing strategy to drive traffic and promote the new user experience. The launch was accompanied by targeted campaigns to increase awareness and encourage direct bookings.
   • Ongoing Optimization: Post-launch, I worked with the Ikeja Hotels team to monitor website performance, analyze user behavior, and make continuous improvements. This included refining the UI/UX based on ongoing feedback and emerging digital trends to maintain a competitive edge.

‍