Brief
Ensuring a clear understanding of the project's challenges is essential for its success. During this phase, I focus on thoroughly comprehending the company, its market, target audience, competitors, and the core problem we aim to solve.
Research
Market analysis
Project goals
Target audience
The problem
Strategy
Every design project has to achieve business goals. After learning them in the first phase, I try to think of a strategy to actualise them. This phase is mostly done through workshop with you, the client. I’m a big believer of collaboration and co-creation.
Website content strategy
Brand strategy
Brand attributes
Mission, vision, values
Gap analysis
Thinking
Create
Guided by a Design Thinking approach, I create multiple concepts to solve the problem we identified. However, only the real viable solution makes it to you. I don’t present sketches or rough ideas, I present working solutions to the problem.
Visual Identity design
Visual direction
Wireframes
UI Design
Prototypes
Webflow Development
